Our Shinging Stars

CONVOS is a web-based group management service for professional organizations. It allows leaders to bring people together in a private, shared space to communicate, plan, and stay organized. Solidea provides both tactical and strategic support to CONVOS.

Working with Solidea, CONVOS has greatly benefited from the expertise of the Acquis Consulting practice: delivering and executing its tactical marketing program, and utilizing its knowledge of information systems structure and a go-to-market delivery model.

Solidea also supported CONVOS by sourcing a highly-successful and experienced CEO that has taken the reigns of the firm, enhancing external credibility and re-invigorating strategic direction.

One of the most noteworthy accomplishments of the CONVOS and Solidea partnership was the closing of a significant mezzanine round of financing of which Solidea played a crucial role.

The CONVOS partnership truly exemplifies the Solidea business model — we only succeed when our clients succeed. For more information about CONVOS, visit www.convos.com

Oscar Blandi is one of the most sought-after hair dressers in Hollywood and NYC. Blandi has styled the hair of such prominent clients as Tom Cruise, Katie Holmes, Sienna Miller, Diane Sawyer, Kelly Ripa, and Salma Hayek. His hairstyles grace the covers of top fashion and entertainment magazines, including, Vogue, Allure, Elle, Glamour, Hamptons, Lucky, and Cosmopolitan. Benefiting from a household brand and years of acclaimed salon success, Oscar Blandi launched his product line in 2003.

Working with Solidea, Blandi Products was able to successfully develop the capital and manufacturing structure necessary to triple sales figures in one year and prepare the foundation for domestic and international growth. For more information about Oscar Blandi and his product line, visit www.oscarblandi.com

First Juice® Brand organic fruit and vegetable juice is designed specifically for young, developing taste buds, with a blend that's naturally lower in sugar. When First Juice CEO David Glasser approached Solidea, he had a vision to fight childhood obesity and help children develop a taste palette that prefers less sweet foods. As a Solidea portfolio company, David's vision has become a reality. First Juice is currently sold at Whole Foods, Target, Babies“R”Us, Diapers.com, and through multiple other channels of trade. All told, First Juice far exceeded its 2008 store distribution target and is now sold in over 2,600 stores. The products have gained considerable traction against competitors, winning numerous design awards and outselling competitive SKUs on a regular basis.

Some of Solidea's initiatives in support of First Juice include:

• Designed online retail portal to supplement in store sales
• Supported website development effort
• Assisted First Juice in its fundraising strategy
• Aided development of HR infrastructure
• Facilitated product distribution in traditional retail channels
• Modeled and captured sales data resulting in improved supply chain management
• Facilitated selection process of strategic partners in several areas (PR and marketing and media)
• Provided ongoing advisory services on business strategy as footprint continues to grow

First Juice has received widespread acclaim from both media, and consumers all across the globe. Visit www.firstjuice.com for more information on First Juice and its product family. Download Media Poster

DUBSET is the first legal, completely proprietary, media-streaming web property to feature live recorded full-length sets on "radio stations" created by some of the biggest DJs in the world. With the help of Solidea, DUBSET is becoming the exclusive online resource for premium DJ content, drawing users from all across the globe.

Solidea supports the effective execution of DUBSET's strategic efforts as it continues to build internal assets and develop key relationships. The Solidea partnership with DUBSET, not only delivers strategic capitalization support, but Solidea also engages in testing several of DUBSET's key market assumptions. As a result of our support, DUBSET has strengthened its focus on strategic growth by attacking priorities that make DUBSET more valuable and defensible. The success of our partnership with DUBSET will yield a well-capitalized and deliberately efficient firm that is on pace to genuinely change the game in the space of online streaming music.

Pogby provides event planners with a streamlined and efficient process to view a venue's availability, view and select event packages and services, and book an event space online. Pogby's portal also serves venues with a tool to manage booking requests and resources, enhance customer relationship management, and optimize utilization rates of available spaces. Solidea supports Pogby by working to enhance Pogby's strategy and operations.

Solidea's engagement with Pogby takes a holistic approach while supporting many of Pogby's core tactical business functions. Solidea's engagement includes:

• Providing analysis, guidance, and feedback for key decisions
• Supporting the development of the executive team and enhancing support services around the company
• Testing key market assumptions and their impact on Pogby's go to market strategy
• Facilitating the evaluation and engagement of potential business partners to bolster Pogby's distribution channel
• Strategic advisory of capitalization and financing activities

We believe the combination of our service offerings and stellar track record of supporting the success of our clients will create significant value and help Pogby change how technology is leveraged in the events industry.